基于技术接受模型的小型纯电动汽车使用影响因素研究

Factors that influence the acceptance of small electric car using TAM

摘要:

本文以技术接受模型为基础，结合了创新扩散理论和感知风险理论，提出了小型纯电动汽车公众使用影响因素的综合理论模型。以中国小型纯电动汽车为背景，通过问卷方式采集了248个有效样本数据，运用结构方程建模的方法检验了该模型。研究结果表明：感知有用性、感知易用性、兼容性和感知风险是决定小型纯电动汽车的使用态度的关键因素；小型纯电动汽车的使用态度对使用意愿有显著的正向影响。

Abstract:

The comprehensive theoretical model of factors that influence the acceptance of small electric car is based on the use of technology acceptance model, combined with the innovation diffusion theory and the theory of perceived risk in this paper. This study uses structural equation modeling to test the model, through questionnaires collected 248 valid samples of data,in the context of Chinese small electric car development.The results shows that: perceived usefulness, perceived ease of use, compatibility and perceived risk are key factors in the decision to use a small electric car; the attitude of using small electric cars have a significant positive impact on intention to use.