本文从会展的新视角聚焦“中国制造2025”等产业发展趋势,以推广制造业重点发展领域的产品为目的,对经济新常态下我国制造业产品的推广效果进行系统性研究。在文献研究和调研分析的基础上选取了影响会展推广制造业产品效果的17个指标,采用Likert量表的问卷形式进行实地调研收集数据,通过客观赋值法中的主成份分析法计算出各指标的权重值并构建了评价指标体系,再结合案例分析,对基于会展活动的制造业产品推广效果进行评价,达到定性分析与定量分析相结合评价的目的。结论表明,企业通过会展推广制造业产品能够获得良好的效果,对于开拓市场、创造价值有很好的帮助作用,该结论可以为政府和企业正确利用会展平台推广制造业产品提供一定的参考。

This paper focus on industry development trend of "Made in China 2025" from a new perspective of exhibition, to promote the development of manufacturing products as a target, and study the promotion effect under China's New Normal. Based on the actual investigation, this paper puts forward 17 indexes which affect the promotion effect of manufacturing products, and adopting questionnaire to collect data. By using main component analysis method to determine the weight of each index and constructs the evaluation index system. Combining with case analysis, the promotion effect of manufacturing products was evaluated. The research shows that enterprises can obtain good effect through the exhibition to promote manufacturing products, which could help them to develop market and create value, and provide certain reference to the government and enterprises which using the exhibition platform to promote manufacturing products in the right way.

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上海市科技发展基金软科学研究项目“基于会展活动的科技信息传播模式创新方法及其应用研究”，项目编号：15692106000。