[关键词]
[摘要]
网络经济下,从“构成要素—单点”和“价值链—线性”视角设计的孵化器商业模式,或围绕内部入孵企业的价值主张展开,或围绕外部创新主体的价值主张展开,却忽视了两者之间的内在联系,无法设计出共赢的运营模式和盈利模式。不同于价值链的线性思维,价值网络将关注点从个体利益转向网络整体,强调各方合作以创造更多的价值并实现双赢,从而为孵化器的商业模式创新提供了新的视角。因此,有必要围绕“价值识别-价值主张-价值组织-价值获取”的价值逻辑,进一步设计孵化器的经营战略、运营系统和盈利模式,从而发挥各孵化主体之间的资源互补效应和联结经济效应。
[Key word]
[Abstract]
Under the network economy, the design of business models is expanded around the value proposition of in-incubated enterprises or expanded around the value proposition of external innovation body from the “elements-single point” and “value chain-linear” perspective, but they ignore the intrinsic link between the two bodies, so they cannot effectively design incubator’s operation and profit model. Different from linear thinking of the value chain, value-network will focus on the network as a whole from, emphasizing the cooperation of all parties to create higher value and achieving win-win situation and providing a new perspective for incubator’s innovation of business model. Therefore, it is necessary to analysis of the incubator business strategy, operation process and profit model around the basic value logic-“the value recognition-value proposition-value organization-value access”, to exert resources complementary effect and economics of connection effect among different bodies.
[中图分类号]
F270
[基金项目]
江苏省高校哲学社会科学重大重点项目(20165016312)“依靠社会组织优化江苏新兴产业人才环境的策略研究”;江苏省高校哲学社会科学重大重点项目(20155050612)“依靠社会组织建立支撑人才创新创业金融服务体系研究”