区域产品质量分析报告应起到揭示产品质量综合水平、实现与公众的质量信息沟通、为相关决策提供数据支撑的重要作用,是质量信息披露和沟通的主要形式。近年来各地做了一些有益的实践探索,但因要求不够明确具体,编制部门对报告的质量信息披露本质和内涵认识不深刻,已发布的相关报告在覆盖范围、内容要素、发布频次等方面均有较大差异。本文在研究《质量发展纲要》要求、各地质量分析报告的成功经验及对有关专家进行访谈的基础上,构建了以产品质量水平、产品质量创新能力、产品质量工作3个维度、11个层次和30个观测点构成的产品质量分析报告内容完整性评价体系,采用层次分析法确定指标权重。收集了近年来公开发布的有较强代表性的40份产品质量报告,进行赋值、评分计算,结果显示当前我国各地质量报告内容完整性整体较差,尤其在产品质量创新能力和质量治理信息方面披露不足,质量信息分析方法也有待改进。

Regional product quality analysis report should play an important role in revealing the comprehensive level of product quality, which is the main form of quality information disclosure and communication. In recent years, a number of useful practices have been explored by various place. However, due to the requirements are not specific, the preparation of the quality of the Department of quality analysis of information disclosure of the essence and connotation of awareness is not profound, published related reports in the coverage, content elements, release frequency and other aspects are quite different. Based on the research of the requirement of quality development plan, the successful experience of various place quality analysis reports and the interview with experts, construct a content integrity evaluation system of product quality analysis report including product quality level, product quality innovation capability, product quality work 3 dimensions, 11 levels and 30 observation points, using AHP to determine the weight of index, and collected the 40 representative product quality report currently. Assignment and score calculation, the results show that the content integrity of current quality report in China is severe, especially in product quality innovation capability and quality management information disclosure is insufficient, quality information analysis method also needs to be improved.

浙江省高校重大人文社科项目“浙江省质量发展监测与预警体系研究”(2013GH012)；国家自然科学基金青年项目“互联网服务企业CSR测度理论构建与实证研究”(71203206)；杭州市科技计划项目“标准化对杭州市企业发展的贡献度研究”(20130834M41)；浙江省人文社科基地“管理科学与工程”资助。