Abstract:Taking the technology authorization in the cross-border logistics alliance under the franchise mode as the research perspective, considering the irrational psychological factors and risk preference of each game subject in the process of technology authorization, combining the prospect theory with the evolutionary game theory, using the foreground value function to improve The relevant parameters of the payment matrix are used to conduct an evolutionary game analysis of the enterprise technology authorization process within the alliance. The simulation analysis is used to analyze the impact of various influencing factors on the success of the enterprises in the alliance. The results show that the success of the enterprises in the alliance under the franchise mode is subject to the authorization costs, risks and direct benefits. The influence of factors, whether the potential intangible income of the authorized technology determines the decision of the technology introduction enterprise, but the technology introduction enterprise is not sensitive to the size of its potential intangible income.