Abstract:The characteristic towns is a new path and new opportunity for industrial transformation and upgrading under the new normal of China's economy. The characteristic towns information service platform is the basic force to support the construction of characteristic towns. This paper starts from the three functions of the characteristic towns “suit for industry, suit for life, suit for tour”, analyzing the three aspects of information demand that the characteristic towns information service platform mainly faces, building the information service platform on this basis. The characteristic towns information service platform consists of four levels: the main layer, the platform level, the content layer and the application layer, to support the development of the characteristic small towns industry, residents' living, and tourism services. Thereby achieving industrial transformation, upgrading and development.