商业模式创新是企业发掘新市场和创造竞争优势的重要手段,故如何开展商业模式创新成为企业发展的关键问题。该研究首先通过梳理分析大量相关文献和企业案例,解构并聚类出5个商业模式创新维度、总结归纳出9大创新法则,进而从维法耦合视角分两阶段构建了基础和关键创新路径并设计了相关创新方案,最后以纺织服装业开展商业模式创新为例,系统阐述了维法耦合视角下商业模式创新方法的应用过程。研究结果证实了该方法在纺织服装业应用的可行性,为企业主动、快速开展商业模式创新提供了系统化且可操作的理论指导,有助于企业在预估行业商业模式发展趋势的基础上发掘潜在市场机会。

Business model innovation is an important means for enterprises to explore new markets and create competitive advantages. Therefore, how to carry out business model innovation has become a key issue for enterprise development. This study firstly deconstructs and clusters 5 business model innovation dimensions and summarizes 9 innovation rules through combing and analyzing a large number of related literatures and enterprise cases , and then constructs the basic and key innovation paths in two phases and designs relevant schemes. Finally, taking the textile and garment industry as an example of business model innovation, the application process of the business model innovation method from the perspective of dimensions and rules coupling is systematically expounded. The study result confirms the feasibility of the application of the method in the textile and garment industry, and provide systematic and operational theoretical guidance for enterprises to actively and quickly carry out business model innovation, which helps enterprises to explore potential market opportunities based on the estimation of industry business model development trends.

F270.7

国家科技部创新方法专项“中国情境下的创新方法研究与工具开发”(2018IM020300)；国家科技部创新方法工作专项“面向企业的颠覆式创新方法与工具研究及其应用”(2016IM010400)