文章摘要
刘格格,张军.微信公众号知识共享能力云评价模型构建方法及其应用[J].,2020,(10):.
微信公众号知识共享能力云评价模型构建方法及其应用
Construction Method and Application of Cloud Evaluation Model for the Knowledge-sharing Capabilities of WeChat Official Accounts
投稿时间:2019-07-24  修订日期:2020-05-17
DOI:
中文关键词: 微信公众号  知识共享  云评价模型
英文关键词: WeChat public number  knowledge sharing  evaluation index system  comprehensive cloud evaluation model
基金项目:国家自然科学基金项目“社交媒体上观点、信息和行为的耦合动力学研究”(71801145);山东省高校科研计划项目“基于复杂传染理论的社交媒体突发事件信息传播机制与控制策略研究”(J18RA048)
作者单位邮编
刘格格 山东理工大学 255022
张军 山东理工大学管理学院 255000
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中文摘要:
      综合考虑知识共享能力从社会认知理论、社会资本理论和技术接受理论,以知识生成能力和知识扩散能力两大层面为出发点,构建包含2个一级指标、6个二级指标和23个指标属性的微信公众号知识共享能力评价指标体系,利用熵权法确定各级指标权重,构建微信公众号知识共享能力加权综合云评价模型。以微信公众号“环球科学”为例,详细阐述知识共享能力评价的具体流程,得到“环球科学”知识共享能力的加权综合云模型评价值,并根据评价结果对“环球科学”进一步增强知识共享能力提出合理化建议。
英文摘要:
      Considering the knowledge sharing ability comprehensively from the social cognitive theory, social capital theory and technology acceptance theory, starting from the two levels of knowledge generation ability and knowledge diffusion ability, the construction includes 2 first-level indicators, 6 second-level indicators and 23 indicators The attribute WeChat public account knowledge sharing capability evaluation index system uses the entropy weight method to determine the index weights at all levels, and builds a WeChat public account knowledge sharing capability weighted comprehensive cloud evaluation model. Taking the WeChat public account "Global Science" as an example, the detailed process of the knowledge sharing capability evaluation is elaborated, and the weighted comprehensive cloud model evaluation value of the "Global Science" knowledge sharing capability is obtained, and the knowledge sharing of "Global Science" is further enhanced according to the evaluation results Ability to make rational suggestions.
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