开放式创新社区价值共创模式与知识治理机制

Value Co-creation Model and Knowledge Governance Mechanism of Open Innovation Community

摘要:

开放式创新社区充分发挥互联网的平台价值，将时空分散、资源互补、相对独立的知识主体组织起来，通过自发、动态的互动与协作实现多方需求的“一站式”解决。以开放式创新理论为基础、遵循服务主导逻辑，分析开放式创新社区价值共创的主体、资源、情境和过程，构建开放式创新社区价值共创模式的概念框架，包括价值主张、价值创造、价值传递和价值获取等4个核心要素。在此基础上，从构建有效的知识获取机制、知识融合机制、知识共享机制和知识占有机制4个方面，提出保障开放式创新社区价值共创模式的知识治理机制。以期为企业更好地利用群体智慧创造顾客价值提供参考借鉴。

Abstract:

The open innovation community gives full play to the value of the Internet platform, organizes relatively independent knowledge subjects with scattered time and space, complementary resources, and realizes a "one-stop" solution to multiple needs through spontaneous and dynamic interaction and collaboration. Based on the open innovation theory and following the service-dominant logic, analyze the subject, resources, context and process of value co-creation in the open innovation community, and construct the conceptual framework of the value co-creation model of the open innovation community, which including 4 core elements such as value proposition, value creation, value transmission and value acquisition. On this basis, a knowledge governance mechanism that guarantees the value co-creation model of the open innovation community is proposed from the 4 aspects of constructing an effective knowledge acquisition mechanism, knowledge fusion mechanism, knowledge sharing mechanism and knowledge possession mechanism. It aims to provide a reference for companies to make better use of group wisdom to create customer value.