通过田野观察、问卷调查和深度访谈等方法获得数据,对湖北、河南、广东、广西、江西、天津6省(市)规模养猪户进行了实证分析。应用有序多分类Logistic模型,从养猪户个体特征、猪场资源禀赋和外部因素3个方面对影响养猪户生态意识的因素进行分析,以期找出其关键性影响因素。研究结果表明：养猪户受教育程度、猪场规模、环保教育与养猪户生态意识呈显著相关；猪场所在地形、养殖技术来源、政策法规与养猪户生态意识有相关关系。

Empirical analysis on scale pig raising households has been conducted in six provinces of Hubei, Henan, Guangdong, Guangxi, Jiangxi, and Tianjin through observations, questionnaires and in-depth interviews. we establish the Logistic model and make analysis of the factors affecting the ecological awareness of the pig raising households from the following three perspectives of farmer’s individual characteristics, resource endowment of farms and external factors in order to find out the key influencing factors. The results show that level of education of the pig raising farmers and the scale of the pig farms, environmental education are significantly correlated with ecological awareness of the pig raising farmers; terrain of farms and farming technology sources and policy regulations are correlated with ecological awareness of the pig raising farmers.

F325.1；S8

国家自然科学基金项目（面上项目，重点项目，重大项目）