技术客户导向、组织文化与企业绩效：基于组织关注的视角

Technology-Customer Orientation, Organizational Culture and Performance: The Organizational attention-based view

摘要:

本文将从“组织关注”理论视角出发,分析探索技术—客户导向、组织文化及企业绩效间的关系,揭示转型经济环境下的企业是否能够同时追求两种战略导向,以及构建什么样的文化机制可以促进两种战略导向对绩效改善的影响作用。运用209家制造企业数据实证检验了战略导向、组织文化以及企业绩效间的关系作用。实证结果表明,单一的技术导向或客户导向能够促进企业绩效提升；同时追求技术—客户导向不利于企业绩效的提升,但是组织文化可以作为一种管理机制有效改善技术—客户导向对绩效提升的不利影响。

Abstract:

Based on the organizational attention view, this paper analyzes the relationships among technology-customer orientations, organizational culture and performance, and then demonstrates whether firms can pursue simultaneously technology-customer orientations and which organizational culture should be constructed to improve performance in transitional economies. Using 209 manufacturing firms, this paper empirically examines the relationships among technology-customer orientations, organizational culture and performance. The results indicates that individual technology orientation or customer orientation can positively impact firms performance; simultaneous technology-customer orientations can negatively impact firms performance but organizational culture as one managerial mechanism can effectively improve the negative effects of technology-customer orientations on performance.