基于扎根理论的创业机会开发研究梳理与未来展望

Literature Review and Future Prospects of Research on Entrepreneurial Opportunities Exploitation Based on Grounded Theory

摘要:

创业机会是创业研究领域的核心概念,但由于机会本身难以界定,理论界对于创业机会的研究现状混杂、多元,机会实现过程的关键变量也未能区分。本文运用扎根理论的方法,通过对在创业领域有较高影响力的期刊所刊文献进行扎根分析,系统梳理了目前创业机会开发研究呈现出的多元研究现状,此基础上提出创业机会开发研究的整合模型,分析和预测该领域未来需要重点关注的问题。

关键词:扎根理论;创业机会;经济学视角;文化认知视角;社会政治视角

Abstract:

Entrepreneurial opportunities are central questions in entrepreneurship research. Due to its vague definition, there has been multiple and mixed research in the field of entrepreneurial opportunities and critical variables are not manifested in the process of opportunities formation. Based on Grounded Theory, this paper systematically combs the diverse researches in entrepreneurial opportunities exploitation by selecting journals which has higher academic influence power in entrepreneurship research. Then a integrated model is proposed and future directions are put forward.

Key words:Grounded theory; Entrepreneurial opportunities; Economic perspective; Cultural cognitive perspective; Social political perspective