社会责任产品开发研究：企业社会创新的视角

The Study of Socially Responsible Product Development:From the Perspective of Corporate Social Innovation

摘要:

社会责任产品开发是企业社会创新的一种重要形式,具有显著区别于一般新产品开发的特殊性。综合社会责任产品开发的“内容域”、“层次域”和“阶段域”等向度,可以构造一个社会责任产品开发的立方体模型。社会责任产品开发过程主要分为概念开发、产品设计、产品测试、社会和经济评估以及商业化及推广等五个阶段。企业应对社会责任产品开发实施有效的管理,注意保持与企业社会战略的契合性；建立跨职能的社会责任产品开发团队；加强与外部利益相关者的合作；有效运用各种产品创新工具；注重消费者沟通与教育。

Abstract:

The development of socially responsible product is an important form of corporate social innovation, which significantly differ from the general new product development. According to content domain, level domain and stage domain, a cube model of socially responsible product development can be constructed. The process of socially responsible product development can be divided into five stages of concept development, product design, product testing, social and economic assessment and commercialization and scaling up. The enterprises should manage effectively the development of socially responsible product by maintaining the fit with corporate social strategy, establishing cross-functional team of socially responsible product development, strengthening cooperation with external stakeholders, using effectively a variety of product innovation tools, and paying attention to communication and education on consumer.