区域技术创新对品牌价值的影响——基于省级面板数据的实证研究

The Effect of Technological Innovation on Brand Values——an Empirical Study Based on Provincial Panel-data

摘要:

对技术创新和品牌价值关系的分析,学术界缺乏实证研究。本文首先通过全国31省市的面板数据和因子分析,计算出区域技术创新得分,然后运用回归模型研究区域技术创新对品牌价值的影响,结果表明,区域技术创新对品牌价值有显著的正向影响,区域技术创新能力越强,品牌价值越高。

Abstract:

There exists scare empirical literature on the relationship between technological innovation and brand values. Firstly, this study calculates the scores of regional technological innovation by using the panel-data of 31 provinces and factor analysis. Then, it studies the effect of regional technological innovation on brand values based on the method of simple linear regression analysis. The empirical result shows that brand values are associated with regional technological innovation significantly and positively. The stronger regional technological innovation ability is , the higher brand vales are.