基于SWOT-AHP模型的金融信息服务业发展战略研究---以上海市为例

The Development Strategy of Shanghai’s Financial Information Services Industry Based on SWOT-AHP Model

摘要:

金融信息服务业是基于互联网和计算机技术的不断进步和广泛应用而产生的新兴行业,它对现代金融业的发展起着越来越重要的作用,甚至成为国家现代化水平的标志之一。在上海建设国际金融中心的过程中,金融信息服务业面临诸多机遇与挑战,明确的发展战略将提供有利指导。在对上海金融信息服务业发展现状及所处的环境分析的基础上,运用SWOT-AHP模型采取定性分析与定量分析相结合的方法对上海金融信息服务业发展战略进行研究,并给出该行业应该采取的战略类型。

Abstract:

Financial information services industry is an emerging industry which is based on advances in Internet and computer technology and extensive application. It plays an increasingly important role in the development of modern financial industry; even the development level of it has become an important reference of a country for modern building. In the process of building an international financial center in Shanghai, the financial information service industry is facing many opportunities and challenges, a clear development strategy will provide favorable guidance. In this paper, the authors use the SWOT-AHP model of this qualitative and quantitative method of Shanghai financial information services development strategy, in combination with current situation of financial information services and the environment in Shanghai. Finally, the paper points out the development strategy should be adopted.