我国“农民网商”发展现状、问题与对策建议

The Development Situation and Predicament of Peasant E-businessman in Rural China

摘要:

“农民网商”是电子商务快速发展下农村出现的一种新型经济主体,其快速发展和壮大对提高农民收入水平、促进农村就业和带动农村相关产业发展等方面具有重要作用。本文结合近年来我国各地区“农民网商”发展的典型案例,对我国“农民网商”发展的现状及存在的问题进行了深入分析,并提出了促进我国“农民网商”健康快速发展的对策建议。

Abstract:

Peasant e-businessman is a new economic agent emerging from the rapid development of e-commerce industry in rural areas, the development of this kind of merchant community plays an important role in increasing farmers’ income, promoting rural employment and driving related industries’ development. Integrating some classic cases of peasant e-businessman in rural China, this paper analyzed the development situation and predicament of peasant e-businessman. Finally, some suggestions for promoting the development of peasant e-businessman were proposed.