战略导向文献综述与研究展望

A Review on the Literatures of Strategic Orientation and Research Construction of This Field

摘要:

本文从概念内涵、概念维度、概念与企业活动之间联系三个层面对现有战略导向文献加以评述。研究发现战略导向研究存在行为、方向、资源、文化四个不同的视角，这四个视角在研究深度和范围上存在不同。基于文献评述，本文认为，战略导向研究应当聚焦于方向视角的研究线索，并且将资源、文化行为等不同要素纳入到战略导向与企业活动之间的联系链条上，从而形成一个完整的研究框架。在此基础上，还应当进一步完善战略-战略导向-各类导向的传承关系和研究体系。

Abstract:

This paper reviews existing literatures of strategic orientation from three facets. It is found that on the facet of concept content, there are four angles of view: action, direction, resource and culture. Based on these argument, this paper point out that the studies on strategic orientation should use the research clue of direction, and involve the factors such as resource and culture in the research link between strategic orientation and enterprise activities, and form a integrate research construction. Usng this as a foundation, the relationship of strategy-strategic orientation-different kinds of orientations should be consummated and the research system could come into being.