我国生鲜农产品电子商务冷链物流现状与发展研究*

Study on Current Status and Countermeasures of Cold Chain for Fresh Agricultural Products based on E-commerce *

摘要:

随着我国农产品电子商务的迅猛发展,生鲜农产品的安全性、新鲜程度等特性越来越受到人们的重视,由此对我国冷链物流提出了更高的要求。本文通过对648家电商网站中的111家生鲜农产品电商网站提供冷链物流服务情况的调查,对其冷链物流概况、冷链物流设施设备的使用情况、冷链物流覆盖区域、物流模式以及冷链物流外包服务商进行调查,并就存在的一些问题从政策、标准、信息技术、设备等方面提出了建议与对策。

Abstract:

:_{With the rapid development of agricultural products under e-commerce,people now pay more attention to the safety and freshness of fresh agricultural products.Thus,they posed higher Requirementsto the cold chain.Investigation to the cold chain of 111 e-commerce websites selling fresh agricultural products e-commerce sites which provide cold chain service in 648 e-commerce websites are made. Through investigation we learned the current situation of cold chain in China,including their facilities,coverage area,logistics model and the third party cold-chain logistics enterprises. Then the article summarizes and analyzes the existing problems of the cold chain. afterwards, we posed the countermeasures and suggestions on policy, criterion,information technology,facility and equipment and so on to promote better development of the overall cold chain of fresh agricultural products under e-commerce in Chinafor your reference.}