内容：文章采用问卷调查方式收集数据,以592名企业员工为样本,揭示了面子意识对知识共享行为、员工创造力既抑制又促进的独特作用机制。实证研究发现：虽然“怕丢面子”通过知识收集、知识贡献的部分中介机制负向影响员工创造力,但是“想挣面子”通过知识贡献的完全中介机制正向影响员工创造力；支持性的组织沟通氛围在面子意识与知识共享之间的关系中存在正向调节效应。我国管理者充分认识面子意识对知识共享、员工创造力的作用机制,可以采取针对性措施对员工的面子意识因势利导,以提升知识管理的效率和组织创新绩效。

By means of questionnaire survey data collected , with a valid sample of 592 employees, the paper studies the influence of Mianzi consciousness on knowledge sharing behavior and employee creativity. The empirical research discoveries that employee’s desire to gain Mianzi has a positive effect on knowledge donating, then has a positive effect on creativity mediated by knowledge donating; employee’s fear of losing Mianzi has a negative effect on knowledge collecting and knowledge donating, then has a negative effect on creativity mediated by knowledge collecting and knowledge donating. Moreover, supportive organizational communication climate moderated the relationship between Mianzi consciousness and knowledge sharing. If Chinese managers fully understand and reasonably use this mechanism of Mianzi consciousness on knowledge sharing behavior and creativity, the efficiency of knowledge management and organizational innovation performance can be enhanced.

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河南省科技厅软科学研究项目“中国文化因素对员工创造力的影响研究”(122400440177)；河南省科技厅软科学研究项目“企业创新团队的知识共享机制及管理研究”(132400410847)。