营销能力对企业的技术创新的影响—基于我国中小板上市企业的实证研究

The relationship between marketing capability and enterprise’s technological innovation: an empirical investigation based on the listed SEMs in China

摘要:

在研究营销能力对创新的影响时,将企业技术创新分为创新投入和技术产出两个维度,并用我国276家具有典型特征的中小板上市企业的客观数据进行实证分析。分析结果表明：营销能力显著影响企业的创新技术投入,但是营销能力对于创新的技术产出的影响不太明显；企业的创新的技术投入对技术产出有显著的正向影响。研究结果期望能引起中小企业对于创新能力的重视同时提高其营销能力,也对中小企业在创新战略制定上有一定的实践指导意义。

Abstract:

In the study on effect of marketing capability on innovation, the article divides enterprise innovation into innovation inputs and technological outputs dimensions, and uses 276 listed SMEs in China to analysis. The results show that marketing capability has significantly influence on enterprise’s technological innovation input but less obvious influence on technological output; then the correlation between innovation inputs and technological outputs is significant. The findings can make SEMs in China pay more attention to innovation capability and marketing capability, which has some guiding influence in SEMs’ innovation strategy.