移动智能终端领域商业模式创新的系统性要素分析

Elementary Analysis of Business Model Innovation in Mobile Intelligent Terminals Field

摘要:

乔布斯回归苹果后推动技术创新的同时也进行了领域内商业模式的创新，这是苹果公司成功的关键性因素，以往此领域的研究都只是针对商业模式的某个局部。本文从Mark W.Johnson的商业模式要素模型出发，先进行了框架性的结构研究，接着从其要素内容进行了系统性分析。研究结果对全面探究新商业模式本质和推动进一步的创新提供了参考。

关键词:商业模式,移动智能终端,创新,要素分析

Abstract:

Steve Jobs promoted innovation not only in technical field but also in business model field after he returned to Apple Inc, which is the key factor of success. Because previous analyses focused on partial aspecct of innovation, the article proceed structure analysis from Mark W.Johnson business model theory. Then the article make a Systemic Analysis on every element of business model.The resut provides reference for future innovation in business model.

Key words:Business Model, Mobile Intelligent Terminals, Innovation,Elementary Analysis