供应商创新能力、要素品牌价值与经营绩效关系研究

Study on Relationship among Supplier’s Innovation Capabilities, Ingredient Brand Value and Business Performance

摘要:

以要素供应商品牌化战略为研究背景,探讨供应商创新能力对要素品牌价值的作用,同时分析要素品牌价值对经营绩效的影响。利用176家要素供应商的数据对研究假设进行检验,结果表明,供应商的技术创新与市场创新对两类要素品牌价值的影响并不相同,要素品牌的产品核心价值与市场战略价值对经营绩效均具有正向影响,技术—市场的创新均衡正向影响两类要素品牌价值。

Abstract:

Taking on the branding strategies of ingredient supplier as research background, the study discusses the impact of supplier’s innovation capabilities on brand value and effects of brand value on business performance. The research analyzes data from 176 ingredient product suppliers and examines hypotheses. The finding shows that supplier’s technological and market innovation capabilities influence two types of ingredient brand values differently. Both product core value and market strategic value have positively impact on business relationship. Meanwhile, innovation ambidexterity has positive influence on two types of ingredient brand value..