企业社会责任、质量伦理与战略

Corporate Social Responsibility, Quality Ethics and the Strategy

摘要:

质量管理本身的意义即在于强化生产过程中的质量控制。但在质量信任危机的今天,一般的质量管理已经显得十分乏力,这既有质量信息不对称的原因,也有企业社会责任缺失的缘故。仅仅强调质量管理技术和制度是不够的,还需要从伦理上和战略上强化质量管理。企业质量伦理,既是企业社会责任的重要表现,也是产品质量信息不对称下的战略选择,这有助于构建高成本壁垒,提升企业经营的正当性,有利于形成差异化竞争,树立企业品牌。

Abstract:

the significance of quality management is to strengthen quality control of production process. But present crisis of confidence in the quality make the general quality management become very weak, which reasons are both the asymmetry of quality information and the absence of corporate social responsibility (CSR). It is not enough to enhance quality management techniques and institutions only, and it is necessary to strengthen the quality from the perspective of ethics and strategy. Enterprise quality ethics (EQE) is not only presentation of CSR, but also the strategic choice of product quality under asymmetric information, which helps to build costly barriers, enhance the legitimacy of the business, and is conducive to the formation of competitive differentiation and establishes a good corporate image and brand.