设施蔬菜信息技术采纳行为与推广扩散机制分析*

Analysis of the diffusion mechanism and adoption behavior of information technology for protected vegetable diffusion

摘要:

本文基于农业技术采纳意愿和行为理论,界定设施蔬菜信息技术概念及分类,从农户角度系统分析了设施蔬菜信息技术采纳行为；从生产者、政府、研究单位和技术角度,探索我国设施蔬菜信息技术推广扩散机制,探寻设施蔬菜信息技术推广应用的最佳推广扩散路径,并提出设施蔬菜信息技术发展的对策建议。

Abstract:

In this paper, based on the theory of farmers" technology adoption intention and behavior, the concept of information technology for the protected vegetable is confined and classified, producers’ technology adoption behavior is discussed. From producers, government, research institutions and technology, the diffusion mechanism of information technology for the protected vegetable is explored in order to search the optimal diffusion path. Finally, the paper brings forward some countermeasures to develop information technology.