产业集群网络对企业品牌绩效的影响机制研究

The study on how Industry Clusters Network influences Enterprise Brand Performance

摘要:

产业集群网络关系日益成为企业获取外部知识与技术的重要途径,以此提升企业的品牌绩效。本研究通过对珠三角地区几个产业集群的实证检验,结果表明：产业集群网络与企业品牌绩效之间存在显著的正向影响关系。产品创新和吸收能力在产业集群网络与企业品牌绩效的关系中起到了中介作用,而且企业的吸收能力对产品创新能力有显著的正向影响。

Abstract:

The industry cluster network relationship is increasingly becoming an important way of gaining access to external knowledge and technology, in order to enhance the performance of a brand. This study survey several industrial clusters of the Pearl River Delta manufacturing enterprises, empirical test of the theoretical model building. This study showed that: there is a significant positive influence between industrial clusters network and corporate brand performance. Product innovation and absorptive capacity played a mediating role between the industrial cluster network and corporate brand performance, and absorptive capacity impacts on product innovation significantly.