Abstract:With the economical and social development, especially the rapid proceeding of urbanization and globalization, Chinese market of landscape architecture design is booming, competitive intensely and dilemma existed. So it is significant to discuss this market systematically. Landscape architectural design is a marginal, comprehensive and diversified territory with market characteristics such as huge development potential, intense international competition, knowledge and labor intensive. Competition focuses on four areas: quality and service, talent and creativity, sensitive and effectiveness, experience and networks. The key elements for setting up innovation capability of enterprise are design idea, originality, scientific literacy, humanistic spirit, as well as moderate scale and valid coopetition.