Abstract:When enterprise cannot quickly and appropriate response to global competition change complex, its strategic competitiveness will decline, but the ability to win higher than the industry average performance will also be affected. Based on the information value chain, the operation mode in the dynamic environment of the key, mechanism and its strategic framework, and according to the information value chain management and value creation key details of the necessary analysis, in the face of complex and dynamic competitive environment for enterprises to obtain sustainable competitive advantage to provide effective reference and promotion. Put forward under the background of new era, strategic perspective of enterprise, expounds the effective integration of competitive information and information value chain with the external environment.