通过对福建省漳浦县的实地调查，首先描述分析农户采用台湾农业技术的一般性行为差异，接着运用Logistic模型重点考察了农户对台湾农业技术的采用行为及影响因素。研究结果表明，受调查样本中有68.6%的农户实际采用了台湾农业技术，采用率较高；性别、农业经济合作组织、家庭劳动力、家庭年均收入、风险知识、补贴获得情况、获取贷款难度、开展技术培训等8个变量显著影响农户的台湾农业技术采用行为，而年龄、职业等18个变量的影响并不显著。因此，有必要通过创新农业技术服务方式、发展农业经济合作组织、构建科学合理的宣传方式、落实农业补贴政策、制定合理的金融支持政策、加强生产示范基地的建设等方式来提高农户的采纳意愿。

Through field survey on Zhangpu County, Fujian Province, this paper first describes and analyzes farmers’ general behavioral difference in adoption of Taiwan agricultural technology, and then highlights the investigation on farmers’ adoption behavior of Taiwan agricultural technology and influential factors with logistic model. Findings show that among investigated samples, 68.6% farmers have actually adopted Taiwan agricultural technology, with a relatively high adoption rate; farmers’ adoption of Taiwan agricultural technology has been visibly impacted by 8 variables, including gender, agricultural economic cooperation organization, household labor, annual household income, risk knowledge, subsidy winning information, loan obtaining difficulty, development of technical training, etc., while not obviously impacted by 18 variables such as age and occupation. Therefore, it is necessary to enhance farmers’ willingness of adoption by innovating agricultural technology service mode, developing agricultural economic cooperation organization, establishing scientific and reasonable publicity approach, implementing agricultural subsidy policy, formulating reasonable financial support policy, and strengthening production demonstration base.

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福建省社会科学规划项目“台湾农业技术的采用行为研究”(2012C069)；海西公共政策研究中心重点项目“基于农户视角的台湾农业技术采用行为及政策建议研究”(2012HX029)