Abstract:Through field survey on Zhangpu County, Fujian Province, this paper first describes and analyzes farmers’ general behavioral difference in adoption of Taiwan agricultural technology, and then highlights the investigation on farmers’ adoption behavior of Taiwan agricultural technology and influential factors with logistic model. Findings show that among investigated samples, 68.6% farmers have actually adopted Taiwan agricultural technology, with a relatively high adoption rate; farmers’ adoption of Taiwan agricultural technology has been visibly impacted by 8 variables, including gender, agricultural economic cooperation organization, household labor, annual household income, risk knowledge, subsidy winning information, loan obtaining difficulty, development of technical training, etc., while not obviously impacted by 18 variables such as age and occupation. Therefore, it is necessary to enhance farmers’ willingness of adoption by innovating agricultural technology service mode, developing agricultural economic cooperation organization, establishing scientific and reasonable publicity approach, implementing agricultural subsidy policy, formulating reasonable financial support policy, and strengthening production demonstration base.