基于SWOT分析的企业战略制定方法

Corporate Strategy Development Based on SWOT Analysis Method

摘要:

SWOT分析方法是企业进行战略制定的一种有效工具,但由于这种方法缺乏定量分析,制约了其发展应用。本文在SWOT定性分析的基础上,使用德尔菲法和层次分析法定量企业环境因素,结合极坐标法构建了一个SWOT定量分析模型。利用该模型,对河北省某企业进行战略制定,制定出该企业未来的发展战略。

Abstract:

SWOT analysis model is an effective tool for enterprise strategy development, but due to the lack of quantitative analysis of this approach, which restricts its development application. In this paper, on the basis of SWOT qualitative analysis of utilization of AHP and Delphi to quantify the enterprise environmental factors then the paper construct a quantitative SWOT analysis of the new model combined with polar coordinate method. With this model analyze a stone enterprise strategy of Hebei province and to develop a strategy for the future development of the enterprise.