电子商务环境下鲜活农产品物流配送路径优化研究

The Optimization of Routing Research on the Logistics and Distribution of Fresh Agricultural Products in E-business Circumstance

摘要:

随着社会经济的发展,农产品电子商务成为一种新型的流通模式正快速发展。农产品电子商务依托于现代网络通信环境,利用科学的手段指导农产品生产、加工及流通,从而提升农业信息化、现代化和标准化的水平。近几年来,农产品电子商务平台在迅速发展的同时也遇到了瓶颈,配送成本较高,配送效率低,服务质量难以保证等问题严重制约了鲜活农产品电子商务的发展。因此,在电子商务环境下,如何合理规划鲜活农产品配送网络体系,科学高效地设计配送路径,在配送过程中确保产品质量,保证高效的物流配送效率,尽可能减少物流配送成本是发展鲜活农产品配送亟需解决的问题之一。

Abstract:

With the development of social economy,agricultural e-commerce as a new kind of logistics pattern has made great progress. Based on modern network communication environment, agricultural e-commerce takes full advantage of scientific means to guide the production, processing and circulation to enhance the level of agricultural informationization, modernization and standardization.In recent years,Sagricultural e-commerce platformShas encountered a bottleneckSduring the development.The distribution costSis relatively high,Sthe efficiency of distributionSis low, the quality of service is not good. These problems are seriously hindering theSdevelopment of fresh agricultural productSelectronicScommerce.Therefore,under electronic commerce environment, how to establish effective fresh agricultural products distribution network as well as scientific and reasonable distribution path, to improve logistics efficiency and ensure product quality and freshness, to reduce logistics cost, has become one of the most important problems to be solved during the development process of fresh agricultural products distribution.