新能源汽车产业的市场培育对策研究

The Countermeasures Study About the New Energy VehiclesIndustry Market Growth of China

摘要:

我国新能源汽车产业的市场一直处于“叫好不叫座,政热市冷”的尴尬困境,市场长期遇冷严重制约了我国新能源汽车产业的发展。加快新能源汽车产业的市场培育,培养消费者需求,引导消费者购买,具有重要意义。借鉴发达国家新能源汽车产业的市场培育的成功经验,认为我国必须从细分市场,抓住早期消费者；尊重市场规律,优先培育混合动力；完善产业链扶持政策,继续增加政策扶持力度；完善行业标准体系,加强市场监管；加大社会宣传,提高消费者成熟度以及强制性引入相关法律法规等方面入手,寻求我国新能源汽车产业的市场培育的对策。

关键词:新能源汽车;市场培育;借鉴;对策

Abstract:

China"s new energy automotive industry market has been in a "failed to sell" awkward predicament, Market being in a long-term cold seriously hampered the sustainable development of China"s new energy automotive industry . It is of great significance to accelerate the market cultivation of new energy automotive industry , cultivate consumer demand and guide consumers to purchase. Learning from the successful experience of developed countries’ new energy automotive industry market cultivation,the author thinks that our country must proceed from market segments to catch the early consumers; respect the market rule and give priority to foster hybrid; complete the industrial chain supporting policy and continue to increase policy support; improve the industry standard system and strengthen market supervision; increase social awareness to improve consumer maturity and mandatorily introduce relevant laws and regulations and other aspects, to seek China"s new energy automotive industry market cultivation strategies.

Key words:new energy vehicles;market growth;lessons;countermeasures