开放度对OIAs价值共创的影响研究——基于系统动力学的建模与仿真

Research on the Influence of Openness to Value Co-creation in OIAs based on System Dynamics Modeling and Simulation

摘要:

开放式创新联盟(Open Innovation Alliances,OIAs)中企业的价值共创受到企业开放度的影响。本文在对相关文献进行梳理的基础上,分析开放度与OIAs价值共创的关联性。运用系统动力学的方法,构建OIAs价值共创的系统结构流图,通过Vensim PLE 平台来实现系统仿真,验证在不同开放程度下,OIAs价值共创的变化情况。仿真结果发现,该模型能够较好的拟合开放度视角下的价值共创过程,开放度与OIAs价值共创呈倒“U”型曲线。

关键词:OIAs;开放度;价值共创

Abstract:

The openness of enterprise in OIAs has a direct effect on value co-creation. Based on relevant literature, this paper analyzes the influence of openness to value co-creation in OIAs. System structure flow diagram of value co-creation in OIAs is constructed by use of System dynamics, then, Vensim PLE is used to simulate and test the changes of value co-creation of OIAs under different openness. The simulation results finds that the model can fit the process of value co-creation under the perspective of openness, and the relationship between the openness and value co-creation in OIAs shows a reversed U shape.

Key words:OIAs; openness; value co-creation