移动互联网环境下制造企业的移动商务模式及策略研究

The Research on Mobile Commerce Mode and Strategy of Manufacturing Enterprise under the Environment of Mobile Internet

摘要:

移动互联网技术、移动终端技术的快速发展,推动制造企业的经营管理方式向移动商务模式转变。根据制造企业自身组织关系、业务关系与业务流程的复杂性特点,分析了移动互联网环境下促进制造企业现有商务模式变革的驱动因素,研究了制造企业的移动经营管理模式,提出了基于移动互联网的制造企业移动商务模式以及与ERP软件厂商、移动终端厂商、移动互联网运营商的合作策略。

Abstract:

The rapid development of the technology of mobile Internet and mobile terminal promotes to change the management mode of manufacturing enterprise to the mobile business model. According to the complexity of organization relations and business processes of manufacturing enterprises, the driving factors to promote the existing business model innovation of manufacturing enterprises based on the environment of mobile internet are analyzed, the mobile management mode of the manufacturing enterprise is Studied, the mobile commerce mode of manufacturing enterprises based on mobile internet as well as the cooperation strategies with ERP software providers, mobile terminal manufacturers and mobile internet operators are proposed.