企业技术创新互联网化研究---基于海尔集团的案例分析

The study of companies technological innovation internet-lization---——Based on the case analysis of Haier Group

摘要:

企业应用开放式创新，在供应商、用户、竞争者等各利益主体的交互参与下，技术更新迭代的速度日益加快，互联网化已成技术创新的发展新趋势。采用案例分析方法，对海尔集团互联网化创新成功案例进行研究。认为网络资源丰富易得性、企业网络资源管理能力以及与网络用户的高交互程度，将促进企业技术创新，网络搜索成本及网络虚拟交易风险使企业在技术创新互联网化决策时更加谨慎。企业家精神则在企业技术创新互联网化进程中起到重要的调节作用。

Abstract:

Company technology update iteration is speeding up with the interactive of user, competitors, suppliers and other participation under open innovation mode. It has become the develop trend of technology innovation to be the Internet-lization. This paper discusses the success cases of technology innovation through the analysis of HAIER GROUP. The study finds that abundant cyber source, high interaction degree with users and cyber source management ability will greatly promote the success of enterprise technology innovation, cyber search cost and transactions risk make company more cautious. Meanwhile, The spirit of entrepreneurs plays a very important regulative effect in the process of internet-lization.