基于顾客参与的企业竞争Hotelling模型分析段珍,来尧静,姚山季

Analysis of Hotelling model in enterprise competition based on Customer Participation

摘要:

针对越来越多的企业积极强化顾客参与创新活动,本文从企业竞争角度出发,应用博弈理论的相关知识,考虑顾客参与创新成本以及绩效,利用拓展的Hotelling模型分析了实施顾客参与创新与否以及企业创新投入差异的函数模型以及对企业均衡价格、利润和竞争策略的重要影响,并据此形成关于企业采取顾客参与创新策略的一些结论,这些结论有利于企业通过激励顾客参与创新来合理制定策略获得竞争优势。

Abstract:

With more and more enterprises actively strengthening customer involvement in innovation activities, from the perspective of enterprise competition,this article applies the relevant knowledge of game theory, considers the cost of customer participating in innovation and performance, and uses the extended Hotelling model to analyze the function models in the background of implementing customer involvement in innovation or not and innovation input differences, and its important effects on the equilibrium price、profit and competition strategies,and then forms some useful conclusions about enterprise implementing customer involvement in innovation strategy.These conclusions are advantageous to the enterprise making reasonable strategies for competitive advantage through encouraging customer participation.