基于生命周期理论的创新药物知识产权价值最大化管理策略研究

Research on the Management Strategy to Get the Most out of the IP of Innovative Drugs based on the Life Cycle Theories

摘要:

创新药物作为高技术含量的产品,主要的知识产权保护手段有专利、商标、技术秘密以及行政保护等。合理运用这些知识产权保护手段并实现其知识产权价值的最大化具有重要的意义。本文对知识产权价值最大化的内涵进行了分析,并提出了基于生命周期理论的创新药物知识产权价值最大化的具体路径。在以大量成功的创新药物知识产权案例作为论证的基础上,构建了创新药物知识产权价值最大化管理策略五阶段模型：探索、创造、保护、最大化和退出。

Abstract:

As knowledge intensive products, innovative drugs can mainly use patent, trademark, technology secrets and administrative protection to protect their IP. It is of great significance to manage these IP protection means successfully to get the most out of the IP. This paper analyzed the connotation of “get the most out of the IP” and put forward the concrete path to maximize the IP value of the innovative drugs according to the life cycle theories. Based on the findings of a number of successful innovative drugs IP management cases, this paper developed a holistic IP value management model reflecting five distinctive phases of IP management: explore, generate, protect, optimize and decline.