基于平台经济的数字内容产业协同创新动力机制研究

Dynamic Mechanism of Collaborative Innovation in Digital Content Industry based on Platform Economics

摘要:

依据平台经济理论，提出数字内容产业协同创新的基本分析框架。围绕数字内容产业的内容提供方、内容服务方、应用服务方、网络运营方、终端用户等平台创新主体，分析产业协同创新过程中受到的市场需求拉动力、市场竞争压力、技术推动力、利益驱动力、战略引导力，构建基于平台经济的数字内容产业协同创新动力模型。借鉴博弈思想，分析平台创新主体参与协同创新的有效性。最终，提出数字内容平台产业协同创新的动力机制与发展策略。

Abstract:

This paper proposed an analytical framework about collaborative innovation of digital content industry from the perspective of platform economics. According to the digital content subjects, such as content provider, content-service provider, application-service provider, network provider and customers, it aimed to analyze the platform collaborative innovation. Also, through the driven-forces like demand-pulling power, market-competing power, technology-driven power, profit-driven power and strategic guiding force, it built the model of collaborative innovation of digital content industry. By using the Game Theory, the conditions was found for the subjects which can be used to decide whether it involving in collaborative or not. Finally, it put forward the dynamic mechanism and development strategy of collaborative innovation platform of digital content industry.