Abstract:Who is the ultimate beneficiaries of rural informatization construction, is unavoidable problem to improve the construction of rural informatization performance. In our country, the rural informatization construction from top to bottom, often ignored the subject position of the farmers, do not pay attention to the farmers ’ information demand, consciousness and ability. Because of this, it is difficult for the farmers to obtain the maximum benefit in rural informatization construction. In order to improve the performance of rural informatization construction, make farmers become the main benefit and construction of rural informatization, must aim at the information demand of farmers, improve the conditions for farmers to obtain information and improve the ability of farmers to use information.