[关键词]
[摘要]
基于帕森斯AGIL模型和经典的SCP分析范式,设定相关假设,探索性地构建了IAP(Institution-Ability-Performance)的分析框架。在此框架下,提出了我国动漫游戏产业发展的三维推动模式,并具体分析了各维度的运作机理,包括：双向产业链发展：以品牌授权和知识产权质押为核心的经济推动；新平台应用：以数字技术应用为引导的技术推动；社会网络效应：以“生产者——消费者——研究者”社会网络为基础的社会推动。在以上分析的基础上,进一步探讨了三维推动模式的实现机制。
[Key word]
[Abstract]
Based on Parsons AGIL model and the classic SCP paradigm, setting assumptions, build the IAP analytical framework (Institution-Ability-Performance). Under this framework, propose the Three-Dimension Promoting Model of Animation and Game Industry in China, and give a detailed analysis of the operation mechanism of each dimension, Including: (1) Bi-industry chain development: economic pushing with brand licensing and intellectual property rights pledge; (2) The new platform application: technological pushing with application of new digital technology; (3) Social network effects: social pushing with “producers---consumers---researchers” interaction. Based on the above analysis, further explore the implementation mechanism of the three-dimensional pushing mode.
[中图分类号]
G124
[基金项目]
国家社科基金重点项目“推动文化产业成为国民经济支柱产业”(项目编号：12AZD018) 国家自然科学“基于制度关系的创意产业文化、技术、经济的融合研究”(项目编号：71173150) 教育部新世纪优秀人才支持计划“创意产业链形成与发展研究” (项目编号：NCET-12-0389)
