基于消费者需求视角的创新机会挖掘研究

Research on Businesses to Exploit Innovation Opportunities Based on Customer Demands

摘要:

从消费者需求视角出发,以从顾客角度重新定义顾客价值链为出发点,探讨了挖掘创新机会的基本方法,提出了企业成功进行产品或技术创新的一些基本策略,并结合具体实例对这些策略做了适度验证。旨在帮助企业提升创新能力,增强市场竞争力。

Abstract:

Based on the perspectives of consumer demands, this paper redefined the customer value chain, and then presents some specific strategies and methods on how to exploit the opportunities of innovation. Finally, some examples were used to illustrate the feasibility of these strategies and methods, aiming to promote innovation ability of businesses and enhance its competitiveness.