基于区域优势的泉州中小企业电子商务发展研究

Research on Electronic Commerce Development of Quanzhou Small and Medium-Sized Enterprises according to Regional Advantage

摘要:

在电子商务时代，泉州中小企业面临着来自线上和线下的竞争。为了更好地生存和发展，泉州中小企业必须深化电子商务的应用，实现企业的转型升级。从区域优势的角度，分析得出泉州中小企业发展电子商务具备地理区位优势、产业集群优势和政策支持优势。研究表明泉州中小企业电子商务发展已初具规模，但其发展受到资金短缺、人才紧缺、线上线下渠道冲突的制约。提出泉州中小企业应充分发挥区域优势，通过抱团发展、优化人才培养模式、整合线上线下渠道等方式，促进泉州中小企业电子商务的发展。

Abstract:

In the age of electronic commerce, the small and medium-sized enterprises faces competition from online and offline. In order to better survival and development, SMEs have to deepen the application of electronic commerce to achieve the company's industrial transformation and upgrading. According to the theory of regional advantage Quanzhou has regional advantage, industrial cluster advantage and policy support advantage to develop electronic commerce. The research shows that the development of electronic commerce has taken shape in Quanzhou. Quanzhou SMEs are faced with some problems to develop electronic commerce, such as capital shortage, talents shortage and channel conflict of online and offline. Some countermeasures are put forward to solve the problems. Quanzhou SMEs should give full play to the regional advantages. Joint development, optimization of the mode of education and integration of online and offline channels are important means to promote the electronic commerce development of Quanzhou SMEs.