Abstract:Research and Development Management focus on the core issue is the rational allocation of limited R&D fund, which is based on the evaluation of R & D projects. In multi-tasking and multi-attribute context, the traditional project evaluation methods cannot adapt to the needs of R & D project evaluation. From the perspective of resource allocation, aiming at multi-attribute items coexistence conditions, we develop a new evaluation method for matching strategy, the contribution of the research and development project and success rates, which is a theoretical model. We give calculation methods and examples of applications, in order to provide utilities solutions for R & D investment decisions and project management.