基于多主体仿真的跨国公司内部网络知识转移影响因素研究

Study on Influencing Factors of Knowledge Transfer within Multinational Corporation Internal Network

摘要:

跨国公司内部知识转移对于其提升国际竞争优势具有十分重要的意义。从跨国公司内部网络结构和网络节点特性两个角度入手,分析了跨国公司内部网络规模、网络密度、网络节点的转移动机和吸收能力这四个因素对知识转移的影响,构建了跨国公司内部网络知识转移影响因素理论模型和基于多主体的仿真模型；借助NetLogo平台进行仿真实验,并用多元方差分析方法分析了仿真实验结果,验证了上述四个因素对跨国公司内部网络知识转移影响的主效应和交互效应,得出了结论并提针对正在实施对外直接投资和跨国经营的中国跨国公司提出了一些启示。

关键词:知识转移;跨国公司;多主体仿真;内部网络;影响因素

Abstract:

Knowledge transfer within multinational corporation is great significance to enhance the multinational competitive advantage. From the perspective of network structure and network nodes, four factors including network size, network density, transfer motivation and absorptive capacity affecting knowledge transfer within multinational corporation internal network are analyzed. A theoretical model and a simulation model based on multi-agent, which refer to knowledge transfer within multinational corporation internal network, are built. Simulation experiments are done with NetLogo and simulation results are analyzed by MANOVA. Main effect and interaction are verified. Some conclusions are draw and some advice to Chinese multinational corporations which implement for foreign direct investment and multinational business are given.

Key words:knowledge transfer;multinational corporations;multi-agent simulation;internal network; influencing factors