Abstract:Previous studies for the strength of the interaction between R & D investment and new product development performance exists between the positive impact and the negative impact of the different conclusions. One reason is that the impact of financial constraints and other contextual factors are not taken into account. In this paper, from the perspective of the effects of financing constraints relationship between the intensity of R & D investment and new product development performance, empirical data based on the results of the panel regression model was constructed and Chinese industrial enterprises, this paper shows that (1) to verify the research there is a positive relationship between the strength of investment and new product development performance; and (2) R & D intensity and the existence of new product development performance nonlinear inverted U-shaped relationship, (3) examined the moderating effect of financing constraints exist, internal financing different constraints and external financing constraints for the above-mentioned relations. These results can be corporations, governments and financial institutions to promote the formation of new product research and provide theoretical and policy guidelines.