微笑曲线失灵及广东OEM再造的微观实践分析

Smile curve failure and microscopic practice analysis of guangdong OEM reengineering

摘要:

2008年受金融危机的影响,广东制造企业开始移植微笑曲线、腾龙换鸟等理论思想开展企业转型,从外向型出口加工制造转向内销与外销并重、品牌与研发同时升级的企业转型。但企业转型的微观实践到底如何？2014年到2015年通过实地调研十余家广东典型制造企业,作者发现沿微笑曲线的企业转型是失灵的。微笑曲线的失灵主要表现在当前企业转型不是沿着微笑曲线的制造低端OEM向品牌OBM或者研发ODM升级,而是在OEM基础上进行精细化、智能化的制造深耕。制造业的再造需要得到经济资本之外的社会资本、文化资本、符号资本扶持,制造业的转型需要社会转型的配套,以此构建大制造和新型社会。作者呼吁理论界和实业界重视制造企业的实践逻辑,把制造企业的精细化生产与信息化进一步融合,尽快突破互联网+与深度制造两层皮的状况,实现IT硬件化,生活方式IT化,以制造企业的转型带动整个社会的转型。

Abstract:

Abstract: Affected by the financial crisis in 2008, Guangdong manufacturing enterprises, located in the bird began to transplant the smile curve theory thought to carry out the enterprise transformation, export processing and manufacturing from export-oriented to domestic and export, and the relation between brand development and upgrade of enterprise transformation. But how is the microscopic practice of the enterprise transformation? From 2014 to 2015, through on-the-spot investigation more than ten typical manufacturing enterprise in Guangdong province, the authors found along the smile curve of enterprise transformation is failure. The failure of the smile curve is mainly manifested in the current enterprise transformation is not along the smile curve making low-end brand OEM to OBM, R&D or ODM upgrade, but in the basis of OEM to refine and subsoil intelligent manufacture. Manufacturing of reengineering need social capital, cultural capital and symbol capital support beside economic capital. Manufacturing transformation need a complete set of social transformation, to constructing large manufacturing and new society. The author calls the theoretical circle and the industrial attache importance to the practice logic of manufacturing enterprises, and mix together the refine production and the manufacturing informatization for the enterprises. We should break through the status of the two layers skin of the Internet + and depth of the manufacturing as soon as possible, and realize IT hardware converting, life to IT converting, drive the transformation of the whole society by the transformation of manufacturing enterprises.