网络大众参与众包行为的动机——基于主成分分析法的研究

MotivationSResearchSonSCrowsourcingSSolversSUsers

摘要:

众包,作为互联网开放式创新的一种重要模式,为众多企业创新所采用。网络大众广泛有效的参与是众包创新有效运行的关键。吸引网络大众广泛参与,需要深入分析网络大众的参与动机。文章在已有研究的基础上,按照动机理论的研究框架,通过问卷调查,采用主成分分析法对网络大众参与众包行为的动机进行实证研究。研究表明,网络大众参与众包行为最主要的动机是内化的外部动机,其次是外部动机,最后是内部动机。原有文献研究认为网络大众参与众包行为的动机是外部动机和内部动机的描述是不完整的,文章研究补充完善了现有文献研究中对网络大众参与众包动机中内化的外部动机分析的缺失。也在一定程度上表明目前多数众包平台运营不佳的原因：缺乏对于网络大众内化的外部动机的吸引力。根据分析结果,为网络众包发包方企业和众包平台制定相应决策,提高网络大众参与度提供决策参考。

Abstract:

crowdsourcing, open innovation as the Internet is an important model for innovation adopted by many enterprises. Extensive and effective participation of the public network is the key to innovation and the effective operation of all the packages. Attract broad public participation in the network, the network requires in-depth analysis Motivation public. On the basis of existing research, according to the research framework theory of motivation through questionnaires, using principal component analysis of the network of public participation motivation crowdsourcing conduct empirical research. Studies have shown that public participation crowdsourcing motivation network behavior is most important is the internalization of external motivation, followed by external motivation, and finally the internal motivation. Previous studies suggest that motivation literature crowdsourcing network of public participation is to describe the behavior of external motivation and internal motivation is incomplete. This paper studies complemented missing in the existing literature on public participation crowdsourced network of internal and external motivation motive analysis. Also showed that the majority of the poor now crowdsourcing platform operators to some extent the reasons: lack of respect to the public within the network of external motivation attraction. Based on the results, the network business and the Employer crowdsourcing crowdsourcing platform to develop appropriate decisions to improve public participation in the network to provide decision-making.