Abstract:On the basis of combing in the modularization and standardization research context, the paper, starting from the basic academic framework of new classical economics, build the modularization and standardization synergy evolution of marginal analysis model. Research thinks, modularization and standardization of the collaborative evolution affects the general equilibrium of complex product market structure, standardization on technology for modular integration provides a unified interface and interface, reduce the transaction costs between the modules on the economy, so as to ease the professional dilemma conflict between economic and trading costs, and the difference of the modular product components through standardization of production and consolidation, ease the contradiction between the diversity of market demand and product supply simplification. This study broadened the research field of vision, modularization and standardization theory can provide valuable reference for transformation and upgrading of manufacturing industry in our country.