从“独立系统”到“生态系统”再到“价值系统”--中国电子商务发展的新方向

From “Independent System”to “ecosystem”to “value system”--New Direction of Chinese e-commerce development

摘要:

中国电子商务经过20多年的快速发展，大部分企业的电子商务系统仍属于“独立系统”，像阿里巴巴那样的“生态系统”并不多，能满足多元化需求的“价值系统”更少。文章首先从商业模式创新的角度提出了如何利用云计算、大数据和O2O联盟三种方式实现从“独立系统”向“生态系统”的跨越；其次，从提高综合管理价值、推进渗透扩张价值、提升客户服务价值、强化转型升级价值和突破战略支撑价值五个方面阐述了实现如何从“生态系统”向“价值系统”的跨越，为企业的电子商务系统发展提出了相应的建议。

关键词:电子商务;独立系统;生态系统;价值系统

Abstract:

After more than 20 years of rapid development,e-commerce system of most Chinese enterprises still belong to “independent system”, “ecosystem” like alibaba is not too much,less companies can meet diversified needs of "value system" . Firstly,the article puts forward how to make use of cloud computing&big data&Online-to-Offline union based on business model innovation, realizing from the “independent system”to“ecosystem”;Secondly, this paper expounds the strategic support value from “ecosystem” to “value system” by improving the comprehensive management&promoting penetration expansion value&improving customer service value &strengthening the transformation and upgrading value,pointing out appropriate proposals for the development of enterprise's e-commerce system .

Key words:electronic commerce;independent system;ecosystem;value system