基于模糊理论的电子商务网站流量分析

E-commerce website traffic analysis based on fuzzy theory

摘要:

目的：对电子商务网站流量的各类指标进行逐级评价。方法：使用了变异系数法求取权重值，使用了模糊理论中的模糊综合评价方法进行评价。结果：构建了电子商务网站流量的综合评价模型，并对实例进行评价分析。结论：实例分析和结果表明，建立的电子商务网站流量的综合评价模型能够提供客观正确的评价结果。流量指标中的流量数量，流量质量，流量来源，流量转化对于现今的电子商务网站运营仍然具有很大相关性。

关键词:电子商务网站;模糊理论;变异系数法;网站流量分析;模糊综合评价

Abstract:

Purpose: evaluation to all kinds of e-commerce web site traffic indicators progressively.Methods: to calculate the weight value by using the method of variation coefficient; using fuzzy comprehensive evaluation method for example.Result： A comprehensive evaluation model of e-commerce website traffic is established and we have an analysis and evaluation for the case.Conclusion: The case study and the results show that the e-commerce website traffic comprehensive evaluation model established can provide objective and accurate results .The amount of traffic, traffic quality, traffic sources, traffic conversion ratio in traffic index for today's e-commerce site operations are still of great relevance.

Key words:E-commerce sites; Fuzzy theory; Coefficient of variation; Website traffic analysis; Fuzzy comprehensive evaluation