基于扎根理论的互联网金融服务创新能力结构维度研究

The Study on the Structure Dimension of Internet-based Financial Services Innovation based on the Grounded Theory

摘要:

在金融生态大变革的背景下，互联网金融服务企业的竞争关键是提高互联网金融服务创新能力。 在明确了互联网金融服务创新能力内涵的基础上，本文进行了深度访谈。通过扎根理论研究方法分析访谈结果，本文提出互联网金融服务创新能力是由互联网金融思维能力、服务创新实施能力和服务创新营销能力三个维度构成的模型，并具体阐释了三个维度之间的关系及内涵。本文的研究对于企业开展互联网金融服务创新具有一定的实践意义，也为学者进行互联网金融创新能力的研究开拓一种思路。

关键词:互联网金融;服务创新能力;互联网金融思维能力;服务创新实施能力;服务创新营销能力

Abstract:

In the context of the great financial ecological change, the key of competition Internet financial services companies is to improve the ability of Internet-based financial services innovation. Based on the clear definition of Internet-based financial services innovation capacity, the paper develops depth interviews. After analyzing the interview materials by the grounded theory research method, the paper puts forward to the three-dimension model on internet-based financial service innovation capability including the Internet-based financial thinking capability, service innovation implement capability and service innovation marketing capability and also explains the relationship between the three dimensions and meaning .The paper has some practical significance for enterprises’ developing internal-based financial service innovation and explores a research perspective for scholars’ studies on internet-based financial innovation capability.

Key words:Internet-based finance;Service innovation capability; Internet-based financial thinking capability; Service innovation implement capability; Service innovation marketing capability